Semela studio
Small design studio



I imagine a better world through design and technology. I bring that world closer by creating unique digital experiences and exceptional products for people and organisations around the globe.


Michal Semela is a progressive digital Innovator and digital product designer based in New Zealand, working worldwide. With European design training, he has more than 12 years experience working in the digital space between UX and UI, with a focus on new technologies and design thinking.

Design has always been Michal’s passion and together with his technical background he has a great understanding of how things should look, work and feel to be accessible and effective for users. He enjoys pushing the digital boundaries and creating thoughtful, beautiful and intelligent design which is simple to use.



Human Centred Design

User Experience (UX)

Art & Creative Direction

User Interface (UI)

Interaction Design

Visual Design

Product Design

Design Consultancy

Mixed Reality (XR, AR, VR)


What people saying

Michal is a passionate, encouraging and proactive design lead as well as being a talented designer. He goes out of his way to keep up to date with the latest in digital and design trends and share that knowledge with his team. I learnt a lot from Michal and would happily work with him again.
— Suzanne Amon, UX / UI Designer at Catch
Michal is a talented UX and UI designer, who I’d happily work with again. I’ve had the pleasure of working with him over the years, at different stages, at Young & Shand and Goodfolk. He’s a very talented designer, who is always solution and task focused.
— Rosie Woodcock, Senior Project Manager at Springload
Michal worked as a senior visual designer on a strategic project for one of New Zealand’s leading brands. Michal did an excellent job on a demanding project, with tight timeframes and competing demands for his time. I was particularly impressed with Michal’s professionalism and quality of output.
— Dan Pitcher, Experience and Digital Marketing Lead at Accenture Interactive

Want to work with me on your next project or just grab a coffee?

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