Less noise. Better design.
Most digital experiences are more complicated than they need to be. I fix that. Design should solve problems, not create them.
Michal is a terrific designer/dev combo. He works hard and fast, is perhaps the most communicative external team member I've ever worked with, and was a huge help when needs and challenges arose unexpectedly.
Michal brings a thoughtful approach to design, he takes the time to understand your thinking on design, the borders of it and where you want it to go. This has time and time again, produced great work.
Strategy-led design. Built to convert, not just to look good.
Product Strategy & CX
I start with the journey, not the screen. Mapping how people actually move through your product, finding where they drop off or get confused, and building a roadmap that fixes the real problem — not just the symptom.
User Experience Design
Wireframes, prototypes, and testing that turn a roadmap into something usable. I design for the click that comes next, not just the screen in front of you — so nothing feels like a guess.
Visual & Interface Design
Interfaces built to look and feel like you — consistent, considered, and built to scale past one page. Every component earns its place in a system, not just a mockup.
Webflow Development
I build what I design, so nothing gets lost in handoff. Fast, clean Webflow builds — CMS, animation, SEO structure — that match the file exactly, no compromises along the way.
I've spent two decades learning what not to build.
At Semela Studio, I help businesses make deliberate decisions about their digital presence — combining product thinking, visual design, and Webflow expertise. There's a story behind how I got here, and why I work the way I do.
Get to know the studio
Every industry is different. Good design isn't.
01
Business Owner
You’re running the whole show, and it shouldn’t feel that way.
I help established owners turn a tired website into one that converts.
02
Travel & Hospitality
Beautiful space. Forgettable website. Let’s fix that.
Boutique hotels, coliving and coworking sites that reflect the in-person experience.
03
B Corp & Nonprofit
Doing business differently takes a different kind of support.
A website that communicates your values clearly, not a generic template.
04
Digital Agencies
More clients, bigger projects, and a lot more to manage.
A specialist in your corner for overflow, white-label work, or levelling up your offer.