Less noise. Better design.
Most websites and products are too complicated. I fix that. Design should solve problems, not create them.
Michal is a terrific designer/dev combo. He works hard and fast, is perhaps the most communicative external team member I've ever worked with, and was a huge help when needs and challenges arose unexpectedly.
Michal brings a thoughtful approach to design, he takes the time to understand your thinking on design, the borders of it and where you want it to go. This has time and time again, produced great work.
Strategy-led design. Built to convert, not just to look good.
Product Strategy & CX
I start with the journey, not the screen. Mapping how people actually move through your product, finding where they drop off or get confused, and building a roadmap that fixes the real problem — not just the symptom.
User Experience Design
Wireframes, prototypes, and testing that turn a roadmap into something usable. I design for the click that comes next, not just the screen in front of you — so nothing feels like a guess.
Visual & Interface Design
Interfaces built to look and feel like you — consistent, considered, and built to scale past one page. Every component earns its place in a system, not just a mockup.
Webflow Development
I build what I design, so nothing gets lost in handoff. Fast, clean Webflow builds — CMS, animation, SEO structure — that match the file exactly, no compromises along the way.
I've spent two decades learning what not to build.
At Semela Studio, I help businesses make deliberate decisions about their digital presence — combining product thinking, visual design, and Webflow expertise. There's a story behind how I got here, and why I work the way I do.
Get to know the studio
Every industry is different. Good design isn't.
01
Business Owner
You're running the whole show — and it shouldn't feel that way.
Whether you're scaling or stabilising, I help established business owners turn a tired digital presence into something that actually converts.
Benefits of working with me
A website that reflects the quality of your business and stops good leads from bouncing
Clearer user journeys so customers find what they need and take action faster
A digital experience that works as hard as you do — without a full in-house team
02
Travel & Hospitality
Beautiful space. Forgettable website. Let's fix that.
I help boutique hotels, coliving spaces, and coworking hubs turn a great in-person experience into a website that actually reflects it — because most guests decide before they ever arrive.
Benefits of working with me
Design that makes people feel the place before they book it
Booking and inquiry flows built to convert, not confuse
A Webflow site you can update yourself as programs, rooms, or seasons change
03
B Corp & Nonprofit
Doing business differently takes a different kind of support.
Your values deserve a digital presence that communicates them clearly — not an afterthought CMS and a generic template.
Benefits of working with me
Brand and UX that puts your mission front and centre without feeling preachy
Customer experience design that turns advocates into repeat buyers
A site that earns trust with the people who care about more than just price
04
Agencies
More clients, bigger projects — and a lot more to manage.
I partner with agencies who need a specialist in their corner — for overflow, white-label work, or levelling up what they can offer clients.
Benefits of working with me
Webflow and UI execution that matches your creative vision pixel-perfectly
UX and CX thinking that adds depth to your proposals and deliverables
A reliable design partner who works to your timelines and stan